10 10 watches for 2023

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 At a time when many of us are enamoured with smartwatches and activity trackers, luxury timepieces remain wardrobe staples for their practicality, sophistication and transformative outfit potential. A watch speaks volumes about your personal style but also alludes to your life philosophy. If you value the best watch brands rooted in history and innovation, chances are you have a sentimental connection with what you wear and place a lot of value on craftsmanship.

The best watch brands tap into our nostalgic sides: They specialize in timeless pieces that are meant to be worn often, admired for their elegance and passed down from generation to generation. Not surprisingly, they’re a good gift for milestone birthdays, weddings, anniversaries, graduations or any special moment. Shopping for a luxury watch requires a fair amount of knowledge—on movements to complications to cases. Whether you’re a collector or new to the watch world, we consulted horologic experts to find the best watch brands to buy right now for every style and price point.

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